effective-advertising1

Vocabulary

– Marketing  strategies:  the  strategies  that  are  used  to  sell  a  product. Advertising is an example of a marketing strategy

 

–  A target  market: a group of people that a company chooses to focus on in order to sell their products

 

–  Youngsters: children

 

–  Commercials: a synonym of ‘advertisements’

 

–  Be  widely advertised: something is widely advertised when it is available everywhere

 

–  Brands: a type of product manufactured by a particular company under a particular name. Example: Iphone is a brand of Apple company

 

–  The marketing industry: the market that comprises of different jobs related to marketing

 

–  Creative advertisements: advertisements that have something more special 

than others

 

–  Introduce a product: make the public aware of the availability a product

 

–  Be  exposed  to  advertisements:  someone  is  exposed  to  advertisements when they see these things regularly

 

–  Exaggerated  advertisements/commercials:  advertisements  that  are  not  as high-quality as they are said to be

 

–  Consumer  goods:  goods  that  are  bought  and  used  by  consumers  rather than by manufacturers for producing other goods. Example: a hamburger, a toothbrush

 


Ideas

Positives of Advertising

Advertising is a key part of modern business

Companies need to tell customers about their products

Advertisements inform us about the choices we have

Advertising is a creative industry that employs many people

Without advertising we would have less choice

Without advertising there would be higher unemployment

Advertising is a form of modern art

People enjoy adverts

 

Negatives of Advertising

Advertising manipulates people

It aims to persuade people that buying a product will make them happier

Advertisers focus on selling a brand image

They use glamorous, successful people

We now live in a consumer culture

We are persuaded to follow the latest trend

We are encouraged to associate certain brands with a higher status

Advertisers often aim their marketing at children

Children can easily be influenced by advertisements.

Children put pressure on parents to buy them things

 

Opinions about Advertising

Advertising should be regulated

Advertising aimed at children should be controlled or even banned

Unhealthy foods should not be marketed in a way that attracts children

Products that can be risk to healthy should display warnings

In some countries it is illegal to advertise cigarettes on television

Warnings must be displayed on cigarette packets

However, advertising is necessary in free market economies

It creates demand for products

Governments should only censor false information or products that are harmful

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